Madison Reed ColorWonder Demi-Permanent Hair Color Kit - 2B Blue Black (Midnight Blues) | Vivid Blue Undertone, No Bleach Required, Ammonia-Free

Features

• Ink-black with a cool, electric-blue dimension Midnight Blues deposits a deep blue-black tone on dark brunette or black hair without lifting or bleaching, lasts up to 25 washes, and fades gradually for a soft, natural-looking transition.
• Salon-quality demi-permanent color at home the same formula used by licensed colorists in 90+ Madison Reed Hair Color Bars nationwide, made in Italy to strict EU safety standards and Leaping Bunny certified cruelty-free.
• Ready in 20 minutes with no drip, no smell, no mess section dry hair, shake the color with activator for 4560 seconds, apply root-to-end, and rinse. Kit includes color, activator, protective cap, cleansing wipe, and Color Solve shampoo and conditioner.
• Made with keratin, argan oil, and ginseng root for shine and condition free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Works on previously colored, chemically treated, and natural hair.
• Works on all hair textures straight, wavy, curly, and coily. Does not lighten hair or provide gray coverage. Color results vary by base: lighter hair shows more vibrancy, darker hair delivers a deeper, more subtle shift.