Madison Reed ColorWonder Demi-Permanent Hair Color Kit - 8AG Light Ash Golden Brown (Iconic Bronde) | Blends Grays, Adds Dimension, Ammonia-Free

Features

• The best of brunette and blonde in one shade Iconic Bronde blends warm golden and cool ash tones for a multi-dimensional, lived-in bronde that also softens grays on lighter brunette hair and fades naturally over up to 25 washes.
• Salon-quality demi-permanent color at home the same formula used by licensed colorists in 90+ Madison Reed Hair Color Bars nationwide, made in Italy to strict EU safety standards and Leaping Bunny certified cruelty-free.
• Ready in 20 minutes with no drip, no smell, no mess section dry hair, shake the color with activator for 4560 seconds, apply root-to-end, and rinse. Kit includes color, activator, protective cap, cleansing wipe, and Color Solve shampoo and conditioner.
• Made with keratin, argan oil, and ginseng root for shine and condition free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Works on previously colored, chemically treated, and natural hair.
• Works on all hair textures straight, wavy, curly, and coily. Does not lighten hair or provide full gray coverage. Results vary by base: lighter brunette hair shows more contrast, darker hair gets a richer, more subtle shift.